Handicapping the Environmental Gold Rush - The Wall Street Journal

Handicapping the Environmental Gold Rush - The Wall Street Journal

Excerpts:
"In the race to profit off the scramble to go green, there will be winners and losers. Here's how the players currently stack up."

and

"The green stampede is on.

As a global economy powered by cheap fossil fuel comes under intense pressure to change, corporate executives are racing to stay ahead of the tectonic shift in their world.

From Capitol Hill to California and Brussels to Beijing, multinational companies are stepping up their lobbying and tweaking their product lines in response to demands that they get more environmentally attuned. New companies -- even new industries -- are challenging the established giants to exploit a growing market for everything from green cars to green fuels."

http://online.wsj.com/article/SB119335097973072106.html?mod=hpp_us_editors_picks