Madison Ave. Warms to Climate Change - Shops Vie for Al Gore's Alliance for Climate Protection Biz

Excerpt:
"Four elite agencies -- Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R -- are squaring off for the business and are expected to present to the former vice president himself early next month, according to executives familiar with the review. The budget for the "historic, three-to-five-year, multimedia global campaign," as the request for proposals puts it, is contingent on how much money the alliance raises. Media spending will likely be more than $100 million a year."

http://adage.com/article?article_id=120088