Design is the Problem (In Sustainability)
Excerpt:
"He has put his remarkable presentation online as a PDF which is worth seeing."
http://www.treehugger.com/files/2007/10/design_is_the_p.php
Showing posts with label Sustainability. Show all posts
Showing posts with label Sustainability. Show all posts
Monday
Friday
Thursday
Sustainability: The Green Age of Advertising
Sustainability: The Green Age of Advertising
Excerpt:
"It's a neat advertising trick that the Chevron logo is not in any way associated with the problems of oil consumption, but is part of the solutions. I'm not really sure I fully understand the point of the campaign -- something about people joining together to find the solution to the global energy crisis. There's not really a clear link as to how Chevron fits into that process either.
Apparently Chevron has been running environmental ads for about two years under a different campaign name, although I don't really recall seeing them. I'm much more familiar with GE's Ecomagination ads, which launched at about the same time. GE's out-of-the-box strategy for fixing the world's energy problems: imagination. In some ways it's even more out there than Chevron's idea of "human energy," yet in some ways it makes sense. Clean energy on a massive scale still only exists in our imaginations anyway."
http://blog.fastcompany.com/archives/2007/10/04/sustainability_the_green_age_of_advertising.html?partner=rss
Excerpt:
"It's a neat advertising trick that the Chevron logo is not in any way associated with the problems of oil consumption, but is part of the solutions. I'm not really sure I fully understand the point of the campaign -- something about people joining together to find the solution to the global energy crisis. There's not really a clear link as to how Chevron fits into that process either.
Apparently Chevron has been running environmental ads for about two years under a different campaign name, although I don't really recall seeing them. I'm much more familiar with GE's Ecomagination ads, which launched at about the same time. GE's out-of-the-box strategy for fixing the world's energy problems: imagination. In some ways it's even more out there than Chevron's idea of "human energy," yet in some ways it makes sense. Clean energy on a massive scale still only exists in our imaginations anyway."
http://blog.fastcompany.com/archives/2007/10/04/sustainability_the_green_age_of_advertising.html?partner=rss
Friday
Wednesday
Google.org launches $10 million request for investment proposals to advance sustainable transportation solutions - Press Release
Excerpt:
"Since Google.org launched the RechargeIT initiative in June as part of our efforts to stop global warming (http://www.google.org/recharge/), a lot has happened in the world of plug-in vehicles."
http://www.rushprnews.com/press/archives/1231274
"Since Google.org launched the RechargeIT initiative in June as part of our efforts to stop global warming (http://www.google.org/recharge/), a lot has happened in the world of plug-in vehicles."
http://www.rushprnews.com/press/archives/1231274
Subscribe to:
Posts (Atom)