Sustainability: The Green Age of Advertising

Sustainability: The Green Age of Advertising

Excerpt:
"It's a neat advertising trick that the Chevron logo is not in any way associated with the problems of oil consumption, but is part of the solutions. I'm not really sure I fully understand the point of the campaign -- something about people joining together to find the solution to the global energy crisis. There's not really a clear link as to how Chevron fits into that process either.

Apparently Chevron has been running environmental ads for about two years under a different campaign name, although I don't really recall seeing them. I'm much more familiar with GE's Ecomagination ads, which launched at about the same time. GE's out-of-the-box strategy for fixing the world's energy problems: imagination. In some ways it's even more out there than Chevron's idea of "human energy," yet in some ways it makes sense. Clean energy on a massive scale still only exists in our imaginations anyway."

http://blog.fastcompany.com/archives/2007/10/04/sustainability_the_green_age_of_advertising.html?partner=rss